Buddy Bin

Based on a published article stating that anthropomorphism during the shopping experience increases consumer happiness, it was proposed that we create a product, service or system. In addition to this premise, there was also the requirement that the project should focus on sustainable practices and their promotion. It is also worth noting that the project was developed in partnership with Universidade Nova de Lisboa, where two students from the Master’s in Interaction Design team up with four students from the Master’s in Marketing, with tasks divided according to their respective fields of study.